Social Curation Protocol

Curation of media on the Internet relies on gatekeepers such as centralized platforms or buyers of NFTs. While this system works well for platforms and those with enough money to have a platform, this ignores broader society’s role in curation. Gatekeepers define “Who are the curators?” and “What media matters?” Consumers of media must be wary of the hidden biases and incentives of these centralized curators and the quality of media fed to consumers. These biases can be avoided when all relevant data and curation algorithms are publicly available, however, this is not done in practice. In Web3, the curation data is publicly available but relies on Web2 curation tools or, in the case of native Web3 curation, permission of the owner and sales commissions incentives for curation. This prohibits curation of NFTs not for sale, lacking permission of the owner, and otherwise curation by objective third-parties.
What is needed is an open curation protocol for NFTs with transparent incentives for third-parties to add social context to NFTs. By replacing gatekeepers with anyone who cares enough to invest a small amount in a curation with others in an open protocol, curation may become more objective. While expression-based investments, add context to curations and enable communities to form the subjective nature of curation.
RARA is a solution to centralized curation through an open curation protocol with transparent incentives and expression-based investments backed by NFTs we call “reactions”.
RARA, the Social Curation Protocol for NFTs. © 2020-2023 RARA Social Inc.